The DOGE PEOPLE line was born from a dream: connecting people and meeting up, promoting dialogue and sharing. We realized that we already had the tool to make it happen: craft beer, what we can do best. For this reason PEOPLE beers are products easy to understand and with international slant; any communication difficulties, in fact, must be eliminated.
In the relationships between relatives, colleagues and friends, one's identity is very important: the same happens with PEOPLE beers. They are in fact brewed according to the artisan method, inspired by the centuries-old tradition styles, but also very focused on the present.
In order to encourage dialogue you should be clear and keep an open mind: PEOPLE beers behave in a similar way with those people who wish to share their emotions with a handmade quality product, and sharing them with people nearby. PEOPLE beers have an intrinsic mission: promoting the sharing between people, bringing them closer to the world of Italian craft beer.